I want to be #1 on the Search Engines!

 

Really? Are you sure? If that's your only goal then your business is in trouble.

 

Your internet marketing goals cannot be so narrowly focused. First of all, there are no guarantees in Search Engine Marketing, and secondly, your real internet marketing goals should be to increase traffic and maximize sales opportunities.

 

No doubt about it, a number one ranking will bring traffic and may also increase sales but to concentrate all your search engine optimization efforts on one or two key phrases means that you are going to miss out on a significant portion of search traffic.

 

If a page is worth listing on your site, it is worth optimizing for the content on it. Trying to rewrite everything to stress your most important keyword is a huge mistake that leads to duplicate copy, cheesy text and missed opportunities.

 

Up to 1500 people every business day visit one of the Centerpiece Stores web sites. More than 85% come from search engines and only 20% of those type in their most important keyword phrase; "wedding centerpieces".

 

Over 1000 people a day enter one of the sites using related, or more detailed searches. If all we concentrated on was 'wedding centerpieces', we'd have #1 covered, but this web project would be a failure.

 

 

 

NTech has a proven history of creating web sites which rank well on search engines and bring quality traffic to the site. For more information see our Search Engine Optimization page and the Projects page.